FAQ
Questions, answered straight
110 answers across 10 topics, written before anyone is asked to sign anything. No jargon, no pitch, and no answer that ends by telling you to book a call to find out.
Web design
What a build involves, what it costs to run, and when a template is enough.
What does a web design studio actually do for a founder?
I build the site that turns your traffic into calls and signups. That means strategy, layout, copy direction, and a custom website your team can run on its own after launch.
How much does a custom website cost?
Builds start at £3,400 and scope decides where above that yours lands: page count, whether the copy exists, and how many tools need connecting. Every published figure is on pricing. The floor is not the quote, though. You get one fixed number after a short call, and the audit that sets it is delivered in 5 working days.
UI and UX design
What UX work involves, when it matters, and what it changes for a small business site.
What is the actual difference between UI and UX design?
UX is how the site works and feels when someone uses it. UI is the look: type, colour, layout, the visual details. Most projects need both, so I handle them together.
Do I really need UX strategy, or can we just make the site look good?
Both, honestly. A good-looking site that confuses people still loses sales, so the UX strategy gets set first and the visuals are designed on top of it. Looks and logic are one decision, not two.
CRM
Picking one, cleaning up a broken one, and getting a team to actually use it.
How long does a CRM setup take?
Usually two to four weeks. The clock depends on how many pipelines and integrations need wiring up, plus how clean your current data is before I start.
Can you set up a CRM from scratch for a brand new business?
Yes, once there are real clients moving through it. Your pipeline stages, fields, automations, and reporting get built around the way you actually sell, so you are not fighting a generic template six months in.
Automation
What can be automated, which tool fits, and what happens when something breaks.
What kind of business automation do you actually do?
I automate the boring, repeat work that eats your week. Lead routing, follow-up sequences, client onboarding, invoicing, and keeping data in sync across the tools you already use.
How long does it take to set up a workflow automation?
Usually one to three weeks per workflow. Simple ones go live in a few days, and the multi-step internal ones take longer because every branch has to be mapped and tested.
Business systems and operations
Documenting what you do, standardising tools, and building systems a small team will follow.
What do you actually mean by business systems?
The repeatable workflows that run your company every day. Lead intake, onboarding, project handoffs, invoicing and follow-up, wired together so work keeps moving without you chasing it.
Do I really need operations systems with a team of three?
Yes. Small teams feel messy operations first, because there is no spare person to catch the dropped balls. A little structure now saves an ugly cleanup at fifteen people.
Landing pages
How long a page should be, what belongs above the fold, and how many you need.
How much does a landing page cost?
A landing page is a build, and builds start at £3,400; a single focused page sits near that floor. Every published figure is on pricing. A single focused page costs less than a full site, and you get a flat quote once I have seen your goal, your content, and the action you want visitors to take.
What actually makes a landing page convert?
One clear offer and one main action, with nothing else competing for attention. The message stays tight, objections get answered in the order people think of them, and anything pulling them away from the button gets cut.
Website redesign
When a redesign is worth it, how long it takes, and how to avoid losing your rankings.
How much does a website redesign cost?
My own builds start at £3,400, and every published figure is on pricing. The market range is $2,000 to $150,000, and most small business redesigns land between $2,000 and $10,000. What moves that number, and the cost that never appears in a quote, is written up in website redesign cost. What I will not do is quote your project before I have seen it. A number given before I know what is already there is a guess, and it goes wrong in one of two directions: padded for the worst case, which overcharges the simple jobs, or too low, which becomes an uncomfortable conversation in week four. Thirty minutes on a call and you get a real number the same day.
How long does a full website redesign take?
Usually two to six weeks for a typical founder or service site, after the audit and the plan. Bigger projects with custom features or a lot of content run longer. You get a timeline at the start and I hold to it.
Conversion optimisation
What a good conversion rate looks like, what moves it, and how long changes take to show.
What is conversion optimisation and why does my site need it?
It is turning more of the visitors you already have into leads and customers, without paying for more traffic. Most sites pull in enough people but lose them at a few weak spots. I find those spots and fix them.
How is a conversion-focused website different from a regular one?
A regular site explains your business. A conversion-focused one is built around one clear action you want each visitor to take, and every section nudges them towards it. Copy, layout and the call to action all pull in the same direction.
Process and pricing
How projects run, how they are quoted, and what I need from you before starting.
What does your website process actually look like from start to finish?
Four stages: audit, plan, build, launch. It starts by mapping your goals and your customers, then moves into design and build in short loops where you review the work as it comes together. You see it the whole way through, not just at a big reveal.
How much does a website cost?
From £3,400, with automation from £1,300 and monthly support from £520. All of it is on pricing. Those are floors and not quotes: where your project lands above the floor depends on scope, and after one short call you get one fixed number that nothing shows up beneath on a later invoice.
Launch and support
What happens on launch day, what support covers, and who owns the code.
What does launch support actually include?
It covers the window right before and after go-live. Final QA, the domain and DNS switch, redirects, analytics checks, and being on call to fix anything that breaks in your first week.
How long does support last after the site goes live?
Every project comes with a two month warranty, so anything that breaks gets fixed at no cost, and 30 days of changes on top for tweaks that are not breakage. You can add a monthly plan if you want me around past that.
Still have a question?
Send it by email and you get an answer, not a calendar link. If it turns out to be a question other people are asking, it ends up on this page.
If what you actually want is a look at your own site, that is the website audit, delivered in 5 working days. Or send your URL and get a written teardown back within two working days, no call involved. The revenue leak calculator will give you a rough figure in two minutes if you would rather start there.
The services most of these answers point back to are custom web development and business process automation. If the question is about a rebuild, read website redesign for SEO before you book anything.
Question not on the list?
Book a free 30 minutes. Bring your site and roughly how many enquiries you get. You leave with the two or three things I would fix first, whether or not we end up working together.
Prefer not to get on a call? Send your URL to contact@ordstudio.cc and you get a written teardown back within two working days. No call, no pitch.