You work with me, directly

What I actually do

I improve the system behind a business: the website, the client journey, booking, intake, follow-up, automation and the backend that holds it together. I find where you are losing time, leads or revenue, and I fix that part.

The website is one component of that, and it is usually not the most expensive thing that is broken. A site can be beautiful and still sit on top of a process that loses a share of everything it receives. So I look at your site the same way I look at your CRM and your follow-up: one connected system that either supports revenue or quietly loses it.

How the work runs

Every engagement starts with an audit, delivered in 5 working days, and a written plan two days after it. That order is not a formality. Scoping work before looking at the system is guessing with a price attached, and it is how businesses end up paying for a redesign that does not move anything.

After that, scope and price are fixed and agreed before any build starts. You own the code, the accounts and the documentation the whole way through. Nothing is locked to me, and if you decide in a year to hand it to somebody else, they will find a codebase with comments explaining why things are the way they are.

I take on a limited number of projects at a time. That is a real constraint rather than a positioning line: it is the reason the person who scopes your work is the person who does it, and the reason I would rather turn something down than take it and be slow.

The stack, and why it is short

Next.js, Webflow, n8n, Make, Stripe and Cal.com. It is a deliberately small list. I would rather know a handful of tools deeply enough to know where each one breaks than carry a logo wall of things I have touched once.

The choice between them is made on what your setup costs to run, not on what I enjoy building in. If you already pay for something that does the job, that is what gets used. Adding a platform to solve a problem your existing platform could solve is a cost you carry every month forever.

Who this works for

• You already have an offer, an audience, or client flow.
• The business works, but the backend or client journey is messy, manual, or leaking revenue.
• You want structure and results, not a new coat of paint.

Who it does not

• You do not have an offer yet.
• You want the cheapest website you can find.
• You want design with no business logic behind it.

The last one is worth expanding. I am not the right person for a project where the brief is to make something look better and nothing else is allowed to change. That work is real and somebody should do it, but it is not what this is, and taking it on would mean charging you for a result I do not believe the work will produce.

Why the numbers are published

Every business in this field claims real results and almost none of them show a figure with a name next to it. So the before and after numbers go on the site, attached to a named client, where you can push back on them. There is exactly one case study up at the moment, which is Matted London, and it carries a Search Console figure rather than a testimonial about how smooth the process was.

The same rule applies in reverse. If a number cannot be traced to a project with a name on it, it does not go on the site. An earlier version of the automation page claimed a weekly hours-saved figure with no client behind it, and it has been removed rather than softened.

Where I am

I work remotely, in English, with clients across Europe and further out. Most conversations start with a call or with an emailed URL, and either is fine. If you would rather not talk to a stranger before you know whether this is worth your time, send the URL and you will get a written teardown back within 48 hours.

That last option exists because I have been on the other side of it. Being asked to give up half an hour before finding out whether someone can help is a real cost, and most of the field asks for it anyway. If the teardown tells you the answer is no, that is a good outcome and it cost you one email.