Website maintenance services
For businesses already taking on clients.
Most maintenance plans are insurance against your site breaking. The more expensive problem is the site that never breaks and quietly stops being found.
What you get
- Core, plugin and dependency updates, applied on a staging copy first, never straight to production
- Daily backups with a restore I have actually tested, not just configured
- Uptime and form-delivery monitoring, including a real test submission each week
- Security patching and malware scanning
- A monthly report with what changed, what I found, and what I recommend next
Critical issues started within 1 business day
Everything else starts within 3 business days. Working hours are 09:00 to 18:00 UK time, Monday to Friday.
How it runs
- Week 1AuditI go through the site the way a crawler does, not the way a visitor does. Indexing, internal links, sitemap, page speed on real devices, security surface, form delivery. You get a written list of what I found, ranked by what it costs you.
- Week 1The fixes that cannot waitAnything on that list that is actively losing you money gets done before the first month is up. This is usually the largest single improvement you will see.
- Every month afterUpdates, backups, monitoring, the reportPlus whatever your level includes.
- Every quarterA deeper passWhat has changed in search, which pages have gone quiet, what is worth rewriting. Maintenance without this is just keeping a site alive rather than keeping it working.
Nothing errors. No alert fires. Traffic drops a few percent a month, and you notice in month nine, when a page that used to bring you inquiries is on the second page of Google and you have no idea when it moved.
I maintain sites so that both of those stay fixed: the things that break, and the things that decay.
What "nothing is broken" usually hides
A site can pass every uptime check and still be losing you money. The five I find most often:
Pages that nothing links to. A page with no internal link pointing at it is invisible to Google no matter how good it is. This is the single most common defect I find, and it is almost always accidental: a navigation rebuild that switched real links for anchors, or a page published without being added anywhere.
A sitemap that stopped matching the site. Hand-written sitemaps go stale on the first new page. Six months later Google is crawling URLs that 404 and missing the ones that convert.
Images shipping at full size. A 1900px screenshot sent to a phone is the difference between a page that loads in 1.2 seconds and one that loads in 4. Half your visitors are on mobile.
Plugins and dependencies drifting behind. Not glamorous. It is also how most sites get compromised, and a compromised site loses its search rankings before you finish cleaning it.
Forms that stopped sending. An email provider changes an authentication rule, the form still shows its success message, and nobody finds out until someone complains they never heard back. I have seen this cost a business three months of inquiries.
What is included
Three levels. Every one of them includes all five; the difference is what happens on top.
Standard adds: two hours of content and layout changes each month, Search Console monitored for coverage errors and ranking drops, Core Web Vitals tracked against real field data rather than lab scores.
Growth adds: one new optimized page per month, written and published, plus keyword position tracking on the terms that actually bring you buyers.
Pricing depends on the size and platform of the site. Ask on the call and you get a number the same day, not a proposal deck.
Response times, stated
Most agencies quote a response time and mean "we will read your email." These are the times I start work.
| What happened | I start within |
|---|---|
| Site down, checkout broken, or forms not sending | 1 business day |
| Content changes, new sections, everything else | 3 business days |
| Monthly report | First Monday of the month, without being asked |
Working hours are 09:00 to 18:00 UK time, Monday to Friday.
In practice you will usually not be the one telling me. Uptime and form delivery are monitored, and I check them every working morning, so most of what goes wrong is already being fixed before anyone on your side notices.
You are not filing a ticket into a queue. You message one person, and that person is the one who does the work.
One number, with a name next to it
I rebuilt and now maintain matted.co.uk, a service business in London.
| Before | After three months | |
|---|---|---|
| Google Search Console impressions | 0 | 46,800 |
| Clicks from search | 0 | 786 |
| Average position | - | 8.7 |
The site was never penalized. It was structured in a way that let nothing find it, which is a much more common problem than a penalty and a much less dramatic one to fix.
Both curves were still climbing when I took that screenshot. You can see it, dated, on the case study.
What this is not
I would rather lose the inquiry than the client, so:
This is not a redesign. If the site needs rebuilding, maintaining it is money spent keeping something alive that should be replaced. I will tell you that on the call, and point you at website optimization instead.
This is not unlimited development. Two hours a month is two hours. Larger pieces of work get quoted separately, before they start.
This is not a marketing retainer. I will keep your site fast, secure and findable. I will not run your ads or post to your social accounts.