What this costs

Most studios in this line of work do not publish prices. The reason given is that every project is different, which is true, and the reason it actually works is that a number you have to ask for is a number that can be adjusted once someone knows how much you want it.

So here are mine. They are floors, not quotes. Your scope is still agreed in writing before anything starts.

The numbers

Website build, from £3,400. 4 to 6 weeks. Audit and written plan first, then the build, then launch. Thirty days of changes included afterwards.

Automation system, from £1,300. 2 to 3 weeks. Your process mapped, the repeat work automated, documented and handed over so it is not locked to me.

Growth retainer, from £520 a month. Monthly, 3 month minimum. Monitoring, conversion work, search, and a written report every month. One person to contact, no ticket queue.

Written audit, £340. 5 working days. Your site, funnel, booking and backend, and a prioritised list of what to fix with the expected impact of each. Deducted in full from your build if you go ahead, which means anyone who hires me pays nothing for it. Buy the audit.

Nothing is paid in one lump

The audit is £340 and comes off the build, so the first step costs a tenth of the price and tells you whether the rest is worth buying.

The build itself is split in two: half to start, half at launch. On larger projects it is three stages instead, agreed before anything begins.

You are never asked for the full amount up front, and nothing is due after your site is live. Payment tracks delivery rather than outlasting it, which is the part that protects you and not only me.

Why these numbers

The only honest way to argue a price is with a result you can check, so here is the one I have.

A client site went from no search visibility at all to 98,400 impressions and 1,440 visitors from Google in three months. Measured 26 August 2026. The client is named, the site is linked, and the Search Console capture is published in full on the case study.

What I do not know is how many of them booked.Neither does anyone who quotes you a conversion rate for a business they have never seen. Impressions and clicks are visibility, not revenue, and any studio that hands you a revenue figure calculated from someone else's traffic is guessing at your expense.

So do the arithmetic yourself, with your own numbers. Take 1,440 visitors over three months. Assume one in fifty enquires, which is conservative for a service business with a working intake. Assume half of those book. That is roughly twenty clients. Multiply by what one client is worth to you over a year.

For most service businesses that figure passes £3,400 somewhere in the first quarter. For some it does not, and if yours is one of them you should not buy this. A business where a client is worth £80 and never returns has a different problem than the one I fix.

If you want to put a number on what the gap is costing you right now, the revenue leak calculator does it with your figures rather than mine.

What every price includes

The scope and the price in writing before work starts. Neither moves afterwards. If I have underestimated something, that is mine to absorb, and it has to be, or the estimate was never an estimate.

You own everything. Code, accounts, domain, documentation. Nothing is registered in my name, nothing is on a platform only I can log into, and leaving costs you a handover email rather than a rebuild.

Thirty days of changes after launch, included, not billed as maintenance.

A two month warranty. If something I built breaks in that window I fix it, without a ticket, an invoice, or an argument about whose fault it was.

You are talking to the person doing the work. There is no account manager, no junior the file gets passed to after you sign, and no team page describing people who will not touch your project.

What is not included

This section exists because the surprises are always here rather than in the list above.

Ongoing subscriptions. Hosting, domain, email, CRM seats, automation platform tiers. These are yours, in your name, typically £0 to £60 a month for a business this size, and I will tell you which are actually needed before you pay for any of them.

Paid advertising, and the budget behind it. I do not run ads.

Photography, video and written brand copy. I write the copy that makes a page work. I do not write your brand story, and I will say so rather than invoice for a thing I am not the best person to do.

Rewriting scope halfway through. New requirements after the plan is signed are quoted separately, which protects the fixed price rather than undermining it.

How payment works

The stages are above. What follows is the mechanics, which nobody asks about until it is time to pay and everybody wishes they had.

Retainers are monthly, in advance, with a three month minimum and thirty days notice after that. The minimum is there because search and conversion work cannot demonstrate anything in four weeks, and I would rather say that than take one month of your money and let you conclude it does not work.

By invoice and bank transfer, in £GBP, on standard terms. For a UK business that is a normal domestic payment and costs you nothing to send. There is no card form, which at these amounts is what most buyers expect anyway.

Refund terms are published in full rather than described here in a friendlier way than they are written.

Who should not buy this

Anyone pre-revenue. If nothing is running yet, you do not have a system problem, and I would be selling you infrastructure for demand you have not proven.

Anyone who needs it next week. The audit alone is five working days.

Anyone whose main criterion is the lowest price. There is always someone cheaper, that is a real option, and it is not one I am going to try to talk you out of.

Anyone selling products rather than services, or with a developer in-house already.

Before you spend anything

The free teardown is still free and still has no call attached. Send your URL, get a written teardown in two working days, and find out whether any of the above is worth buying.

If you already know, the audit is the start.

contact@ordstudio.cc

Questions people ask about the price