Pricing
What this costs, and what it buys
Four prices, published. They are floors, not quotes. Your scope is agreed in writing before anything starts, and the figure does not move afterwards.
The number to hold them against is not what a website costs. It is what one client is worth to you, and how many you lose while nobody checks that the enquiry arrived, the form sent, the payment went through.
Website build
Book a free callfrom£3,400
2 to 6 weeks
- Every enquiry lands where a person sees it
- Phone, form and booking tested before launch, and again after
- Thirty days of changes included afterwards
Automation system
Book a free callfrom£1,300
2 to 3 weeks
- The follow-up goes out the same day, every time
- No more copying names from one tool into another
- Documented and handed over so it is not locked to me
Monthly support
Book a free callfrom£520a month
Monthly, 3 month minimum
- Someone checks every week that enquiries still arrive
- More of your visitors become enquiries, month by month
- A written report in plain English, every month
Written audit
Buy the audit£340
5 working days
- Where enquiries go missing between your site and your calendar
- What to fix first, and what each fix is worth to you
Deducted in full from your build if you go ahead, which means anyone who hires me pays nothing for it.
In your numbers
What £3,400 buys, in your numbers
You know two figures I never will: what one client is worth to you over a year, and how many enquiries you get a month. Read every price on this page against those, not against what other websites cost.
- 01A dental practiceSay a course of treatment is £1,500. The build is paid for by the third patient who books because the phone was not the only way in.
- 02A wedding venueSay one booking is £6,000. One couple who did not close the tab on a security warning covers the build and the audit, with change.
- 03A kitchen fitterSay a fitted kitchen is £15,000. A year of monthly support costs less than half of one job. If it brings one, it has paid for itself twice.
The figures above are examples, not promises; yours go in the revenue leak calculator. If a client is worth £80 to you and never returns, this is the wrong page, and I would rather say so here than on a call.
Payment
Nothing is paid in one lump
You are never asked for the full amount up front, which is the part that protects you and not only me.
- 01£340The auditComes off the build, so the first step costs a tenth of the price and tells you whether the rest is worth buying.
- 0250%Half to startThe build itself is split in two. On larger projects it is three stages instead, agreed before anything begins.
- 0350%Half at launchNothing is due after your site is live. Payment tracks delivery rather than outlasting it.
In and out
What every price includes, and what it does not
The second list exists because the surprises are always there rather than in the first.
Included
- The scope and the price in writing before work starts. Neither moves afterwards. If I have underestimated something, that is mine to absorb, and it has to be, or the estimate was never an estimate.
- You own everything. Code, accounts, domain, documentation. Nothing is registered in my name, nothing is on a platform only I can log into, and leaving costs you a handover email rather than a rebuild.
- Thirty days of changes after launch included, not billed as maintenance.
- A two month warranty. If something I built breaks in that window I fix it, without a ticket, an invoice, or an argument about whose fault it was.
- You are talking to the person doing the work. There is no account manager, no junior the file gets passed to after you sign, and no team page describing people who will not touch your project.
Not included
- Ongoing subscriptions. Hosting, domain, email, CRM seats, automation platform tiers. These are yours, in your name, typically £0 to £60 a month for a business this size, and I will tell you which are actually needed before you pay for any of them.
- Paid advertising, and the budget behind it. I do not run ads.
- Photography, video and written brand copy. I write the copy that makes a page work. I do not write your brand story, and I will say so rather than invoice for a thing I am not the best person to do.
- Rewriting scope halfway through. New requirements after the plan is signed are quoted separately, which protects the fixed price rather than undermining it.
Why these numbers
A result you can check
The only honest way to argue a price is with real results: one I can measure, and one nobody can.
A client site went from no search visibility at all to 157,000 impressions and 2,120 visitors from Google in three months. Measured 22 September 2026. The client is named, the site is linked, and the Search Console capture is published in full on the case study.
What I do not know is how many of them booked. Neither does anyone who quotes you a conversion rate for a business they have never seen. Impressions and clicks are visibility, not revenue, and any studio that hands you a revenue figure calculated from someone else's traffic is guessing at your expense.
So do the arithmetic yourself, with your own numbers. A business where a client is worth £80 and never returns has a different problem than the one I fix.
The other kind of result never reaches Search Console. In August a client's card payments stopped working at 2 a.m., and they found out because a customer told them. Nobody can say what that night cost, which is the whole problem: a failure nobody sees is a cost nobody counts. The full story is on the about page.
If you want to put a number on what the gap is costing you right now, the revenue leak calculator does it with your figures rather than mine.
- Clicks from Google in three months2,120
- One in fifty enquire42
- Half of those bookabout 21
21 clients × £600
£12,600
That passes the £3,400 build.
Mechanics
How payment works
What nobody asks about until it is time to pay and everybody wishes they had.
- Retainers are monthly, in advance, with a three month minimum and thirty days' notice after that. The minimum is there because search and conversion work cannot demonstrate anything in four weeks, and I would rather say that than take one month of your money and let you conclude it does not work.
- By invoice and bank transfer, in £GBP, on standard terms. For a UK business that is a normal domestic payment and costs you nothing to send. There is no card form, which at these amounts is what most buyers expect anyway.
- Refund terms are published in full rather than described here in a friendlier way than they are written.
Honestly
Who should not buy this
- Anyone pre-revenue. If nothing is running yet, you do not have a system problem, and I would be selling you infrastructure for demand you have not proven.
- Anyone who needs it next week. The audit alone is five working days.
- Anyone whose main criterion is the lowest price. There is always someone cheaper, that is a real option, and it is not one I am going to try to talk you out of.
- Anyone selling products rather than services, or with a developer in-house already.
Before you spend anything
The free teardown is still free and still has no call attached. Send your URL, get a written teardown in two working days, and find out whether any of the above is worth buying. If you already know, the audit is the start, and there is a sample of one to read first.
Or email contact@ordstudio.cc
Questions