Website redesign cost in 2026
A website redesign in 2026 costs between $2,000 and $150,000. Most small business redesigns land between $2,000 and $10,000, mid-size between $10,000 and $50,000. That range is wide because it is answering different questions. Below is what actually decides where a specific project falls, and one cost that never appears in a quote and is usually the largest.
What the ranges actually are
| Project | Typical range | Pages | Timeline |
|---|---|---|---|
| Small redesign | $2,000 to $10,000 | 5 to 15 | 4 to 8 weeks |
| Mid-size redesign | $10,000 to $50,000 | 15 to 50 | 8 to 14 weeks |
| Enterprise or SaaS | $50,000 to $150,000+ | 50+ | 3 to 9 months |
By who does it: freelancers quote $1,500 to $25,000, agencies $8,000 to $150,000+. Region matters more than most people expect. A senior developer bills $125 to $300 an hour in the US and Canada, $95 to $225 in the UK and Western Europe, and $45 to $120 in Eastern Europe, for the same work.
What moves the number
Unique templates, not page count. This is the one most people get wrong. A 40-page site built from 6 layouts costs less than a 12-page site where every page is different. Ask any agency how many unique templates your quote covers; that is the number they are actually pricing.
Platform migration adds $3,000 to $15,000. Moving from WordPress to a modern stack, or between content management systems, is a separate project wearing the same name.
Each custom feature adds 15 to 40 development hours beyond whatever the design estimate said. A booking flow, a calculator, a client portal. Design shows you what it looks like; that number is what it costs to make it work.
Five integrations make a site cost 20 to 35% more than the same site with none. Every connection to a CRM, payment provider or email tool is a thing that has to be built, tested and kept working.
Copy for a 20-page site runs $3,000 to $10,000 if someone writes it properly. Most quotes assume you will supply the words. Most people do not, and that is where timelines slip.
The cost that is not in any quote
Here is the number that should worry you more than the quote does.
A poorly executed migration reduces organic traffic by 30 to 40%.
Run that through your own business. If search brings you 40 inquiries a month and a third of them disappear, you lose roughly 13 inquiries every month, forever, until someone finds and fixes it. At a $4,000 average project value and a 25% close rate, that is over $150,000 a year. The revenue leak calculator will do that arithmetic with your own numbers.
Against that, the difference between a $4,000 redesign and a $12,000 one is a rounding error.
And it rarely announces itself. Nothing errors. The site looks better than it did. Traffic drifts down over eight weeks, and by the time anyone connects it to the redesign, the developer has moved on.
I have watched this from both sides. My own site had two pages that nothing linked to, invisible for two months, not penalized, just unreachable. And on matted.co.uk the rebuild took Search Console impressions from 0 to 46,800 in three months, because the pages finally became findable. Same mechanism, opposite direction.
How to tell if a quote is fair
Four questions. They cost nothing to ask and they separate the quotes worth comparing from the ones that are guesses.
How many unique templates does this cover? If they answer in pages rather than templates, they have not scoped it.
What happens to my existing URLs? The correct answer names redirects specifically. If the answer is vague, budget for the traffic loss above.
What is included after launch, and for how long? Written down, with a duration.
Who owns the accounts and the code when we are done? If the site lives inside an account with the agency's name on it, the price is not the price.
Why I do not publish a fixed price
Because the same brief can be a $3,000 job or a $15,000 job depending on what is already there, and I only find out which after looking.
Quoting blind means one of two things: padding every quote for the worst case, which overcharges the simple projects, or quoting low and having an uncomfortable conversation in week four. Neither is a way to start.
So there is no price list, but there is no form-and-wait either. Thirty minutes on a call, and you get a number the same day. If the site turns out not to need rebuilding at all, website optimization is the cheaper answer and I will say so.
Common questions
Is a redesign cheaper than a new site? Usually, but not always. If the content, structure and brand are sound and only the surface is dated, a redesign is cheaper. If the structure is why the site does not work, rebuilding is often less expensive than working around it.
What is the cheapest redesign that is still worth doing? Around $2,000 to $3,000 for a small site on an existing platform, with your own copy and no migration. Below that, the corners being cut are usually the ones that cost you traffic.
How long does it take? Four to eight weeks for a small site, eight to fourteen for a mid-size one. If someone promises two weeks, ask what they are skipping.
Why do quotes for the same project differ by five times? Because they are not the same project. One includes copy, migration, redirects and testing. One is a new theme with your old content pasted in. Compare what is inside, not the total.
Can I do it in stages? Yes, and it is often the right call. Fix what is losing you money first, then the rest. The four questions above tell you which is which.
What does it cost to keep it working afterwards? Between $300 and $1,000 a month for a small business site. Details on website maintenance services.
Market ranges, hourly rates and the migration traffic figure are drawn from Orbix Studio and Digital Applied. The two figures that are mine are marked as mine in the text: the 0 to 46,800 on matted.co.uk, and the two months my own pages spent unreachable.