UI and UX design questions, answered

UX is how the site works and feels when someone uses it. UI is the look: type, color, layout, the visual details. Most projects need both, so I handle them together.

Both, honestly. A good-looking site that confuses people still loses sales, so the UX strategy gets set first and the visuals are designed on top of it. Looks and logic are one decision, not two.

Usually three to six weeks for a focused site. Bigger products with a lot of screens take longer. You get a real timeline once I have seen the scope, not a number pulled from thin air.

Yes. A lot of the time navigation, page flow, forms, and the key conversion points can be fixed without rebuilding the whole thing. It is faster, it is cheaper, and often it is all you need.

A team earns its cost when you have genuinely parallel workstreams, several products moving at once, or you need cover around the clock. Below that scale, coordination costs more than it adds, and most website projects for service businesses are below that scale. At this size, one person carrying strategy, design and build means nothing is lost between roles, because there are no roles to hand between.

Yes. I go through your analytics, talk with you about your customers, and watch how people move through the current site. The research stays lean and goes straight into the design decisions.

Each page gets built around one clear action, and anything competing with it gets cut. The UX strategy sets the path, the UI makes that path obvious, and the real flow gets tested before launch.

Yes. You get clean, organized Figma files with components, states, and notes, so any decent developer can build straight from them. If you would rather I build it, I can do that too.

Yes. Plenty of clients start with the homepage, pricing, and one main landing page, since that is where the money is. The rest of the site stays consistent so the new pages do not feel bolted on.

A template guesses at some generic visitor. Real UX design starts from your customers, your offer, and the choices they actually make on the page. That is the difference between a site that looks finished and one that pays for itself.

Three things. Access to your current site and analytics, a short call about your customers and goals, and any brand assets you already have. After that I run the process and check in at fixed points, so you are never left guessing.