Services
Website audit service
Every path an enquiry can take, followed end to end.
A website audit service is a five-working-day written review of your site, funnel, booking and backend, delivered as a fix list ordered by what each problem costs you. It is £340, deducted in full from a build. You know something in the funnel is losing money; the audit replaces the guess with an ordered list.
What you get
- A written review of your site, funnel, booking, CRM and backend
- Every issue found, with what it is costing you and why it happens
- A prioritised fix list, ordered by impact rather than by effort
- The two or three things I would do first, and what I would leave alone
- Delivered in 5 working days from the moment you send access
- Yours to keep and hand to anyone, whether or not I do the work
Audit delivered in 5 working days
From the moment you send access, not from some later kickoff. The written plan follows 2 working days after. Most studios I looked at will not tell you a date at all.
How it runs
- 5 working daysAudit
I go through your site, funnel, booking, CRM and backend, and find where the friction and the leaks are.
- 2 working daysPlan
A written breakdown of what works, what is costing you, and what to fix first. In order, with reasons.
- 2 to 6 weeksRebuild
I fix or rebuild the parts that need it: site, client flow, intake, automation, backend. Scoped and priced before it starts, with 30 days of changes included.
- 2 monthsWarranty
If something I built breaks in the first two months, I fix it. No ticket, no invoice, no argument about whose fault it is.
- Monthly, optionalSupport
After the warranty ends I stay on to maintain and improve it, if you want me to.
Why the audit exists as its own thing
Almost every studio will give you a proposal. Very few will give you a diagnosis you can act on without them, and the difference matters, because a proposal is written to be accepted while a diagnosis is written to be correct.
So the audit is a standalone product with its own deliverable and its own price, and it is written so that another developer could pick it up and do the work. That constraint keeps it honest. If the recommendation only makes sense when I am the one implementing it, it is not a finding, it is a pitch.
What a website audit service covers
The site, first: structure, messaging, conversion path, speed, what search engines and AI assistants can actually read, and whether the pages you care about are reachable at all. That last one sounds trivial and is the single most common serious problem I find, because navigation that uses anchors instead of real links leaves whole sections of a site invisible.
Then the funnel around it: forms, where they deliver, how quickly a first reply goes out, what happens to someone who does not reply, and whether anyone owns that. Then the backend: your CRM, whether the data in it can be trusted, and how much of your week is spent moving information between tools by hand.
Read one before you buy one
A real audit is published in full on this site, anonymised: a London osteopathy clinic, six findings in fix order, with the cost and effort of each and what the paid version adds. If the format does not look useful to you, it is better to find out there than after paying £340.
Ordered by impact, not by effort
A fix list sorted by how easy things are is comfortable and mostly useless, because the easy items are easy precisely because they do not touch anything important. So the list is ordered by what it is costing you, and the effort is noted next to each item rather than deciding the order.
You will usually find that two or three items account for most of the loss, and that the rest can wait a quarter without anything bad happening. Knowing which is which is most of the value.
Five working days, from access
The clock starts when you send access, not at a kickoff meeting scheduled for the following week. Five working days later the document is in your inbox, and the written plan follows two days after that.
I publish that timeline because it is unusual. Of the studios I looked at while planning this site, most put the price behind a mandatory call and almost none committed to a date for anything. A date you can hold me to is worth more than a number I could quietly revise.
If you are not ready for this
Send me your URL by email and you will get a written teardown back within two working days, no call and no pitch. It is shorter and less thorough than the audit, but it will tell you whether the audit is worth buying, which is the question you actually have right now.