What changed after the work
Most studios show you logos. A logo tells you someone paid an invoice, not what changed afterwards. So what gets published here is the before and after, attached to a named client, with a figure you can push back on.
What is in each one
The same four things, in the same order. What I found when I looked, what I built, the figures before and after, and what I took from it that changed how I work on the next project. The client is named, the quote is theirs, and the site is linked so you can go and look at it yourself.
What is not in them: a problem invented to make the solution look clever, a testimonial with no name attached, and any statistic that was true of the business before I arrived.
What counts as a number worth publishing
Something measured before the work and measured again after, in the same tool, over the same window. Not a percentage with no denominator, and not a figure that was true of the client's business before I arrived. A founding year and a city are facts, but they are not results, and a case study that leans on them is padding.
It also means naming what a number does not prove. Impressions measure visibility, not revenue. Saying so costs nothing and is the difference between a figure you can trust and one you have to squint at.
If you want to see the thinking applied to your site
The quickest version is free and does not involve a call. Send your URL by email and you get a written teardown back within 48 hours. The longer version is the website audit, delivered in 5 working days, written so another developer could act on it.
Not sure this is the one you need?
Book a free 30 minutes. Bring your site and roughly how many inquiries you get. You leave with the two or three things I would fix first, whether or not we end up working together.
Prefer not to get on a call?Send your URL to contact@ordstudio.cc and you get a written teardown back within 48 hours. No call, no pitch.