CRM and workflow automation, run as one system

A long-term operations partner for your business.

The business grew and the systems did not, so tools are scattered, processes are manual, and everything routes through you. You are spending more time managing the setup than running the company.

What you get

  • A CRM that is cleaned up, trusted, and actually used
  • Pipeline stages that match how you really sell, with clear entry and exit rules
  • Follow-up that runs on a sequence rather than on someone remembering
  • One live view of pipeline and throughput instead of six open tabs
  • Your tech stack audited, with the tools you do not need removed
  • A monthly alignment call, so the system changes as the business does

Audit delivered in 5 working days

The onboarding audit comes first and the written plan 2 days after it. From there this runs monthly and stays optional, month to month, with no lock-in.

How it runs

  1. 5 working daysAuditI go through your site, funnel, booking, CRM and backend, and find where the friction and the leaks are.
  2. 2 working daysPlanA written breakdown of what works, what is costing you, and what to fix first. In order, with reasons.
  3. 2 to 6 weeksRebuildI fix or rebuild the parts that need it: site, client flow, intake, automation, backend. Scoped and priced before it starts, with 30 days of changes included.
  4. 2 monthsWarrantyIf something I built breaks in the first two months, I fix it. No ticket, no invoice, no argument about whose fault it is.
  5. Monthly, optionalSupportAfter the warranty ends I stay on to maintain and improve it, if you want me to.

The part of the business nobody buys until it hurts

There is a point where the offer works, clients are arriving, and the thing holding you back is no longer demand. It is that every new client costs you the same manual hour it cost eighteen months ago, and that hour is now the ceiling.

That is an operations problem, and it does not feel like one. It feels like being busy. The tell is that more leads would make things worse rather than better, because the system already loses a share of what it receives and adding volume just increases the amount being lost.

The CRM comes first

Almost every engagement starts here, because a CRM nobody trusts is worse than no CRM at all. It still costs money, it still takes time to update, and now every decision made from it is made on numbers that are quietly wrong.

Cleanup means deduplicating, repairing fields, archiving deals that died in 2024, and reconnecting the automations that broke when someone renamed a stage. Then the stages themselves get rebuilt around how you actually sell, with real entry and exit rules, so a deal moving forward means something specific rather than someone feeling optimistic.

Follow-up that does not depend on memory

The most expensive habit in a small service business is follow-up that runs on intention. Everyone means to chase the quote from last Tuesday. Almost nobody does it on the fourth attempt, which is often where the answer was.

So follow-up becomes a sequence with an owner and an end condition. It runs until the person replies or the thread is deliberately closed. The result is not that you chase harder, it is that you stop having to decide whether to chase at all.

One view instead of six tabs

Reporting gets consolidated into a single live view of pipeline and throughput. Not a dashboard with forty metrics on it, which is the same as no dashboard, but the small number of figures that would actually change what you do this week.

The most useful of those is usually the least flattering: how many inquiries went unanswered past your own target response time. It is a number most businesses have never looked at and can nearly always improve within a month.

How the engagement runs

It starts with an onboarding audit, the same five working days as the website audit. From there it is monthly, with an alignment call, and it stays optional month to month.

You own every account and every piece of documentation throughout. If the systems reach a point where they run without me, that is the job finishing correctly. I would rather you leave because it works than stay because you cannot get out.

0 to 98,400Google Search Console impressions on a client site I rebuilt, in a three month window. Measured 26 August 2026.Read the Matted London case study

Questions people ask before we start

What does it cost?

The build is scoped from the audit. Running it month to month afterwards starts at £520 a month and is optional. Every published figure is on pricing, and you get one fixed number before anything starts.

What does digital operations actually mean?

The systems, tools and workflows that run the business day to day: your CRM, intake, client communication, reporting and any automation around them. I design and maintain that layer.

My CRM is a mess. Can you fix it without starting over?

Yes, and that is nearly always the better move. Cleanup means deduplicating records, repairing broken fields, archiving dead deals and reconnecting automations, while keeping the history that matters.

Should I clean up or migrate to a new tool?

Clean up first, nine times out of ten. A new tool inherits the same bad data and the same habits, so the foundation gets repaired before anyone decides a migration is even needed.

How is this different from hiring a virtual assistant?

An assistant executes tasks. I design and maintain the systems those tasks run on, which reduces how much execution is needed at all. The goal is fewer things to do, not more hands doing them.

Which CRM should I be on?

It depends on how you sell and what you can afford to run. For sales-led teams HubSpot or Pipedrive are often the answer, but the recommendation comes from your workflow, never from a referral fee.

Do I need a full-time operations person?

No. A setup built properly for a small team does the routine work itself, which is the entire point. If you need a full-time admin to keep it running, it was built wrong.

Will you train my team or just hand it over?

I train them. A short walkthrough, a plain written guide, and support while adoption settles. A system nobody uses is worse than the spreadsheet it replaced, because now you are paying for it.

Is this ongoing or a one-time project?

Ongoing, and optional month to month. Your business changes and the systems have to change with it. If you reach a point where it runs itself and you do not need me, that is a good outcome, not a lost account.

Not sure this is the one you need?

Book a free 30 minutes. Bring your site and roughly how many inquiries you get. You leave with the two or three things I would fix first, whether or not we end up working together.

Prefer not to get on a call?Send your URL to contact@ordstudio.cc and you get a written teardown back within 48 hours. No call, no pitch.