Buy the audit
£340. Five working days. Deducted in full from your build if you go ahead.
A written document covering your site, funnel, booking and backend, with every issue found, what it is costing you, and the order I would fix them in. Yours to keep and hand to any developer, including one who is not me.
What happens after you pay
Same day. I email you asking for access, and one question: what a good month looks like for you. That answer is what the priority order gets sorted against, so it matters more than the access does.
Day one to five. I work through it. You hear nothing in between, which is deliberate. Progress updates on a five day job are theatre.
Day five. The audit lands in your inbox. If it is going to be late you hear from me before the deadline, not after it.
After that, nothing. No follow-up sequence and no chasing. If you want the work done you know where I am, and if you hand the document to someone else that is a fair outcome.
What I need from you
Access to the site, analytics and booking, and a rough idea of how many enquiries you get. Nothing else. If access takes you a week to arrange, the five days start when it arrives, not when you paid.
If it turns out you do not need it
Sometimes the site is not the problem. The audit will say so, and that is a useful answer to get in five days rather than after a rebuild. If I read your situation before starting and conclude the audit will not tell you anything you do not already know, I refund it and say why. The written terms are in the refund policy, which says the same thing in less friendly language.
Pay
One email with your URL. I send an invoice, and the five working days start when it is paid. For a UK business that is an ordinary domestic transfer and costs you nothing to send.
There is no card form, and that is the arrangement rather than a stopgap. At this amount an invoice is what most buyers expect, and a payment page exists to remove friction that is not actually there.
Not sure yet
The free teardown is an hour of looking from the outside, costs nothing, has no call attached, and its actual job is to tell you whether this audit is worth buying. Most people should start there.
If you want the longer version of what the audit covers and why it is paid, it is on the audit service page. What everything else costs is on pricing.