Websites for home care agencies in London

One site, two audiences, and neither of them is currently served.

The enquiry does not come from your client. It comes from their son or daughter, at eleven at night, comparing four agencies in one sitting after something has gone wrong. The same website is also your main recruitment channel, and the two audiences have been fighting each other for the homepage for years.

What you get

  • A page per service, because families search live-in care and dementia care separately
  • Rates stated plainly, since a family comparing four agencies rules out the ones that hide them
  • Your CQC rating and inspection date where a family looks first, not buried in a footer
  • An enquiry route that works at midnight and is acknowledged before morning
  • A recruitment side with its own path, so carers and families stop competing for one page
  • Assessment booking, and the steps after it made visible instead of explained by phone
  • You own the site, the domain, the enquiry data and the applicant records

Audit delivered in 5 working days

From the moment you send access, not from a later kickoff. The written plan follows 2 working days after that. The audit is £340 and comes off the build.

How it runs

  1. 5 working daysAuditI go through your site, funnel, booking, CRM and backend, and find where the friction and the leaks are.
  2. 2 working daysPlanA written breakdown of what works, what is costing you, and what to fix first. In order, with reasons.
  3. 2 to 6 weeksRebuildI fix or rebuild the parts that need it: site, client flow, intake, automation, backend. Scoped and priced before it starts, with 30 days of changes included.
  4. 2 monthsWarrantyIf something I built breaks in the first two months, I fix it. No ticket, no invoice, no argument about whose fault it is.
  5. Monthly, optionalSupportAfter the warranty ends I stay on to maintain and improve it, if you want me to.
0 to 98,400Google Search Console impressions in three months for a London service business that was taking enquiries by DM before the rebuild. 1,440 visitors from search, average position 8.6. Measured 26 August 2026.Matted London, in full

Questions people ask before we start

Have you built for a home care agency before?

No, and the first thing on this page should not be an implied client list. The published case study is a London service business found in search at the moment somebody urgently needed one specific thing, which is the part that reads across. If that is not enough, the audit is a small first step and the free teardown is a smaller one.

What does it cost?

Builds start at £3,400 and the audit is £340, deducted in full if you go ahead. For an agency the figure usually turns on how many services need their own page and whether recruitment gets a proper path of its own rather than a single vacancies list. Every figure is on pricing.

We would rather not publish our rates.

It is the most common objection here and the arithmetic is worth seeing before you decide. A family comparing four agencies at midnight will get a figure from at least one of them, and the ones who stay unpriced are ruled out unread rather than called. Publishing a from rate does not commit you to it any more than my own pricing page commits me. If you still would rather not, I will build it your way and say once, in writing, what I think it costs you.

Most of our work comes through the local authority. Is this worth it?

For the local authority side, no, and I will say so before taking the work. Framework and block contracts are not won on a website. It is worth it for private-pay families, who are the higher-margin half and the half that arrives by search, and it is worth it for recruitment, which is a cost line whatever your funding mix looks like.

Can it actually help with recruiting carers?

That is half of what this page is about. Most agency sites treat recruitment as a vacancies list bolted to a site written for families, so a carer scrolling on a phone between shifts has to read past copy aimed at somebody else. Giving recruitment its own path, its own pages and an application that finishes on a phone is usually the fastest measurable win on the whole build.

Who is responsible for the regulatory side?

I build to what the CQC requires of an agency website and I put the constraints in writing during the audit, so nothing surfaces after launch. I will not write your statement of purpose, decide how you describe your rating, or draft anything that belongs to your registered manager. That is yours, and a developer offering to handle it is adding risk rather than saving you work.

121 more answers on the FAQ page

Not sure this is the one you need?

Book a free 30 minutes. Bring your site and roughly how many inquiries you get. You leave with the two or three things I would fix first, whether or not we end up working together.

Book a free 30-min audit call

Prefer not to get on a call?Send your URL to contact@ordstudio.cc and you get a written teardown back within 48 hours. No call, no pitch.

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