Websites for dental practices in London

The recall list and the empty chair, not just the pages.

The expensive treatments start with an enquiry that arrives on a Friday and gets answered on Monday, if it gets answered. Meanwhile the recall list is a report somebody runs when they remember, and every gap in it is a chair sitting empty at a fixed cost.

What you get

  • A page per treatment, so implants and orthodontics can rank and be sent separately
  • New patient registration that finishes on a phone, without printing anything
  • Emergency and same-day availability where someone in pain will actually find it
  • Recalls that go out on their own schedule instead of when someone runs a report
  • Appointment reminders sequenced to cut the ones nobody attends
  • Finance and payment plans stated plainly, next to the treatments they apply to
  • You own the site, the domain, the booking tool and the patient data in it

Audit delivered in 5 working days

From the moment you send access, not from a later kickoff. The written plan follows 2 working days after that. The audit is £340 and comes off the build.

How it runs

  1. 5 working daysAuditI go through your site, funnel, booking, CRM and backend, and find where the friction and the leaks are.
  2. 2 working daysPlanA written breakdown of what works, what is costing you, and what to fix first. In order, with reasons.
  3. 2 to 6 weeksRebuildI fix or rebuild the parts that need it: site, client flow, intake, automation, backend. Scoped and priced before it starts, with 30 days of changes included.
  4. 2 monthsWarrantyIf something I built breaks in the first two months, I fix it. No ticket, no invoice, no argument about whose fault it is.
  5. Monthly, optionalSupportAfter the warranty ends I stay on to maintain and improve it, if you want me to.
0 to 98,400Google Search Console impressions in three months for a London personal-care studio that was booking by DM before the rebuild. 1,440 visitors from search, average position 8.6. Measured 26 August 2026.Matted London, in full

Questions people ask before we start

Have you built for a dental practice before?

No, and I would rather write that than imply a patient list I do not have. The published case study is a London personal-care studio with the same shape of problem: enquiries arriving faster than anyone answers them, and a schedule held together by memory. If that is not enough to commit on, the audit exists to be a small first step, and the free teardown is smaller still.

What does it cost?

Builds start at £3,400 and the audit is £340, deducted in full if you go ahead. For a practice the number is usually decided by how many treatments need their own page and whether the recall and reminder work has to run through your practice software or alongside it. Every figure is on pricing.

We are mostly NHS. Is this worth it?

Less so, and I will say that before taking the work rather than after. If your list is full and NHS-funded, a website mostly needs to be fast, accurate and easy to register with, which is closer to website optimization than a rebuild. This page is aimed at practices with private treatments to fill, because that is where a site pays for itself.

Can it work with our practice management software?

That is the first thing the audit establishes rather than the first thing I promise. Whatever you run, the question is what it will let an outside system read and write, and the answers differ enormously. Where the software is closed, the recall and reminder work runs alongside it instead of inside it, which is slower to set up and still beats a report nobody runs.

Who is responsible for the regulatory side?

I build to what the CQC and the GDC require of a practice website and I put those constraints in writing during the audit, so nothing is discovered after launch. What I will not do is write your clinical claims or decide what you are permitted to advertise. That is yours and your regulator's, and a developer who offers to handle it for you is a risk rather than a convenience.

Most of our patients come by word of mouth. Why would we need this?

Word of mouth still ends at a phone with your name typed into it, and what happens on that screen decides whether the recommendation converts. The other half is that word of mouth does not fill the recall list, and the recall list is usually the larger of the two losses. If neither is true for you, the teardown will say so in two working days at no cost.

121 more answers on the FAQ page

Not sure this is the one you need?

Book a free 30 minutes. Bring your site and roughly how many inquiries you get. You leave with the two or three things I would fix first, whether or not we end up working together.

Book a free 30-min audit call

Prefer not to get on a call?Send your URL to contact@ordstudio.cc and you get a written teardown back within 48 hours. No call, no pitch.

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