Websites for aesthetic clinics in London

The booking system behind the site, not just the site.

Enquiries arrive through Instagram DMs, the website, and the phone, and none of the three knows about the other two. The consultation gets booked if somebody remembers, and nobody can tell you how many did not.

What you get

  • A treatment page per treatment, so each one can rank and be sent on its own
  • Consultation booking that works on a phone, in under a minute, without an account
  • Every enquiry captured and routed on arrival, whichever channel it came from
  • Automatic follow-up on consultations that were booked and not attended
  • Before and after galleries with consent handling built in, not bolted on
  • Google reviews and clinic credentials where a first-time patient looks for them
  • You own the site, the domain, the booking tool and the data in it

Audit delivered in 5 working days

From the moment you send access, not from a later kickoff. The written plan follows 2 working days after that. The audit is £340 and comes off the build.

How it runs

  1. 5 working daysAuditI go through your site, funnel, booking, CRM and backend, and find where the friction and the leaks are.
  2. 2 working daysPlanA written breakdown of what works, what is costing you, and what to fix first. In order, with reasons.
  3. 2 to 6 weeksRebuildI fix or rebuild the parts that need it: site, client flow, intake, automation, backend. Scoped and priced before it starts, with 30 days of changes included.
  4. 2 monthsWarrantyIf something I built breaks in the first two months, I fix it. No ticket, no invoice, no argument about whose fault it is.
  5. Monthly, optionalSupportAfter the warranty ends I stay on to maintain and improve it, if you want me to.
0 to 98,400Google Search Console impressions in three months for a London personal-care studio that was taking bookings by DM before the rebuild. 1,440 visitors from search, average position 8.6. Measured 26 August 2026.Matted London, in full

Questions people ask before we start

Do you actually work with clinics, or is this a page you wrote for the search engine?

The published case study is a London personal-care studio, not a clinic, and I would rather say that than imply a client list I do not have. The problem is the same one: enquiries arriving through three channels, bookings held together by somebody remembering, and no search presence. If you want a clinic-specific reference before you commit, the audit is designed to be a small enough first step that you do not need one.

What does it cost?

Builds start at £3,400 and the audit is £340, deducted in full if you go ahead. Where above the floor a clinic lands depends mostly on how many treatments need their own page and whether the booking tool has to talk to existing software. Every figure is on pricing.

Can you connect it to the booking system we already use?

Usually, and that is the first thing the audit checks. Replacing a booking system your team already knows is expensive and rarely necessary. What is usually wrong is not the tool, it is that the website does not lead to it and nothing follows up when someone does not complete.

We are regulated. Can you handle the compliance side?

I build to what your regulator and your insurer require and I put the constraints in writing during the audit so nothing is discovered late. What I will not do is write your clinical copy or advise you on what claims you are permitted to make. That is your responsibility and your professional body's, not a developer's.

How do you handle before and after photos?

As a consent problem first and a gallery second. Each image is stored with the consent record that permits it, so removing a patient's photos later is one action rather than a search through a folder. That is the part most clinic sites get wrong, and it is the part that matters if consent is ever withdrawn.

Our site is fine, we just need more patients. Is this still relevant?

Possibly not, and the free teardown will tell you in two working days without costing anything. If the site is genuinely fine, the loss is usually in follow-up rather than in the pages, which is digital operations rather than a rebuild.

Not sure this is the one you need?

Book a free 30 minutes. Bring your site and roughly how many inquiries you get. You leave with the two or three things I would fix first, whether or not we end up working together.

Prefer not to get on a call?Send your URL to contact@ordstudio.cc and you get a written teardown back within 48 hours. No call, no pitch.